For nearly two decades, ELSS was the friendly gateway to equity for salaried India. As the tax hook weakens, the category has to earn its keep on returns alone. For a generation of salaried Indians, the equity linked savings scheme — ELSS — was often the first mutual fund they ever bought. The three-year lock-in … Read more
A ground-level look at the categories being launched across Indian AMCs this quarter, and what the composition of the pipeline says about the industry’s direction. For an industry that had built its launch calendar around a steady flow of thematic and sectoral equity schemes, 2026 has been a year of quiet reinvention. The overall … Read more
Launched to pull first-time investors from tier-3 towns into the mutual fund fold, the Rs 250 monthly SIP has quietly grown its base — but the average ticket size tells its own story. When SEBI cleared the way for the Rs 250 monthly systematic investment plan, branded Chhoti SIP, in early 2025, the pitch was … Read more
AMFI April data shows the pace easing, not the trend breaking; while the money is quietly moving to where the alpha is. India’s mutual fund industry entered the new financial year on a firm footing, but the tone has shifted. After a blockbuster March, April data released by the Association of Mutual Funds in India … Read more
ETFs and Index Funds drove a 7.4% q-q surge in passive AUM while equity AUM shrank, says Nomura. Nippon and HDFC are leaning hardest into the shift — a structural read every investor should clock. While market headlines fixate on Flexi Cap and Small Cap flows, a quieter structural shift is reshaping India’s mutual fund … Read more
SIPs Hit Record Highs Even as Market Losses Drag Down AMC Profits India’s mutual fund industry demonstrated remarkable resilience in the March 2026 quarter, with systematic investment plan (SIP) flows surging to record highs even as a brutal market correction hammered asset management companies’ bottom lines. A fresh results preview by Nomura paints a picture … Read more
For a cohort that started investing in the euphoric years after 2020, the last eighteen months have been an unfamiliar experience. The data suggests some are learning; others are pausing. For a generation of first-time investors who opened their first mutual fund account somewhere between mid-2020 and early 2024, investing had looked deceptively simple. Start … Read more
ICICI Prudential AMC and Nippon Life are pulling flow share well ahead of their AUM footprint, while SBI and UTI cede ground — Nomura’s March preview offers a clear scorecard on which listed asset managers are accreting future earnings power For investors tracking India’s listed asset managers, March 2026 flow data flagged a clear winner … Read more
March 2026 mutual fund inflows see flexi-caps funds as the talk of the town March 2026 mutual fund flow data offers retail investors a useful tell on where conviction is building — and which categories are winning new money. Nomura’s April 5 preview pegs industry net equity inflows at ₹43,600 crore, up 16% month-on-month, with … Read more
Passive AUM has grown at nearly twice the pace of active equity funds over the last three years. Under SEBI’s new expense regime, the gap could widen further. A structural shift is underway in Indian mutual funds. Large-cap active managers have found it increasingly difficult to beat the benchmark, and retail investors are voting with … Read more