This AMC Is Adding 7 of Every 10 New Industry Customers

AUM at Rs 11.1 trillion, PAT up 23%, TER regulations having zero earnings impact, alternatives scaling  Among India’s listed asset managers, ICICI Prudential AMC has spent the last several quarters doing something that most of its peers have struggled with — consistently gaining market share while simultaneously expanding margins and launching new products. The first … Read more

FIIs Sold. Retail Bought. The SIP Story Is Structural

Monthly SIPs have crossed Rs 310 billion despite zero equity returns over two years and massive foreign selling.  The conventional wisdom about retail investor behaviour is that it is driven by returns — people invest when markets go up and pull money out when they fall. India’s SIP story is dismantling that assumption in real … Read more

The Market Share Slide at This AMC May Finally Be Slowing.

SIP registrations surging, fund performance improving across categories, distribution expanding  Among India’s listed asset managers, Aditya Birla Sun Life AMC has carried one persistent overhang for the last several quarters — a gradual erosion of market share in a mutual fund industry that has been growing rapidly. The fourth quarter of FY26 does not erase … Read more