thematic funds

NFO Fatigue: Forty Launches in a Quarter, and Retail Investors Are Finally Yawning

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After years of “new fund equals new opportunity” marketing, Indian retail is showing signs of learning that novelty does not equal alpha. Between April and June, Indian mutual fund houses launched over forty new fund offers across categories ranging from sectoral thematic to index products, multi-asset schemes, and SIF strategies. On paper, the quarter looked … Read more

The Changing Face of NFOs: Why Passive Launches Are Winning and Thematic Ones Are Stalling

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A close look at NFOs launched in 2026 shows fund houses are rethinking product strategy under a combination of regulatory pressure, investor scepticism, and a shifting equity backdrop. For much of 2023 and 2024, the Indian mutual fund NFO pipeline had one dominant flavour. Thematic and sectoral funds — defence, manufacturing, PSU, tourism, consumption, healthcare … Read more