Chhoti SIP at Rs 250: The Micro-Ticket Experiment Finds a Small But Loyal Audience

Launched to pull first-time investors from tier-3 towns into the mutual fund fold, the Rs 250 monthly SIP has quietly grown its base — but the average ticket size tells its own story. When SEBI cleared the way for the Rs 250 monthly systematic investment plan, branded Chhoti SIP, in early 2025, the pitch was … Read more

First Correction Blues: How Young SIP Investors Are Navigating The Downswing

For a cohort that started investing in the euphoric years after 2020, the last eighteen months have been an unfamiliar experience. The data suggests some are learning; others are pausing. For a generation of first-time investors who opened their first mutual fund account somewhere between mid-2020 and early 2024, investing had looked deceptively simple. Start … Read more

The New Face of the Indian Mutual Fund Investor: Younger, More Female, Further From the Metros

Retail AUM has crossed Rs 47 lakh crore and the folio count is growing at 15 per cent year-on-year. The engine behind the numbers is not the old metro-male investor. It is a quieter, broader base finally showing up. The headline numbers from AMFI’s February release are impressive on their own. Retail mutual fund folios … Read more

The SIP Generation Faces a Reckoning

The great Indian equity story is sobering, or so it seems and retail investors may be caught in the crossfire. A new analysis from Kotak Institutional Equities reveals that investors who started systematic investment plans (SIPs) in Indian equities after calendar year 2023 are now staring at modest returns. The weighted-average internal rate of return … Read more

ICICI makes MF investing hassle-free

You can now keep all your investment woes aside. ICICI Securities Limited (I-Sec) has announced that it will be using the path breaking Unified Payment Interface (UPI) system as its new payment mode. This mode will enable quicker and more efficient investing. The UPI service will open up new payment avenues as well as previous … Read more

This is why SIPs are your best wealth building tool!

Investors are entering the equity market through SIPs. Here’s why you must, too Investors are pouring in mega-bucks in equities through mutual-fund systematic-investment plans, popularly known as SIPs. If you are not among those who have cumulatively invested over Rs 4,700 crore in mutual funds, you are missing out – big time. More investors are … Read more