Financial Inclusion

Chhoti SIP at Rs 250: The Micro-Ticket Experiment Finds a Small But Loyal Audience

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Launched to pull first-time investors from tier-3 towns into the mutual fund fold, the Rs 250 monthly SIP has quietly grown its base — but the average ticket size tells its own story. When SEBI cleared the way for the Rs 250 monthly systematic investment plan, branded Chhoti SIP, in early 2025, the pitch was … Read more

The New Face of the Indian Mutual Fund Investor: Younger, More Female, Further From the Metros

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Retail AUM has crossed Rs 47 lakh crore and the folio count is growing at 15 per cent year-on-year. The engine behind the numbers is not the old metro-male investor. It is a quieter, broader base finally showing up. The headline numbers from AMFI’s February release are impressive on their own. Retail mutual fund folios … Read more